Project Assignment:
Brand identity for an
AI-powered payment platform (2023)
Discipline:
Branding
Animation
Tools:
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
OLIVYA
Olivya is a smart payment platform that offers bespoke implementation of AI and new technology applications for corporate organizations. The brand's mission is to enable smooth collaborations and partnerships between businesses, individuals, and machines toward a simpler world. Their goal is to empower people and give life to exciting Ideas.
The color palette combines four different tints of green that tie Olivya's visual identity back to its roots, the Lebanese olive tree. The greens are paired with a more vibrant and saturated secondary color to add some contrast to the brand palette.
The concept behind this brand's visual identity is Evolutionary Adaptation; the harmonious integration of technology and nature in the Olivya ecosystem. Inspired by biomimicry, evolutionary adaptation is the adjustment of organisms to their environment to improve their chances of survival in that environment.
The moodboard
The color palette
The brand fonts
