Project Assignment:
Design Systems
MS. in Packaging Design
Pratt Institute (2018)
Discipline:
Branding
Packaging
3D Prototyping
Animation
Web Design
Tools:
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Solidworks
Keyshot
The Welcome Pack is a kit that is sent to all customers who consider purchasing the modular tables. The pack includes all important information about the product (such as dimensions, colors, and materials), as well as simulations that show the tables in different environments. The Welcome pack holds 24 triangular sheets. A few of them have information about the tables on them, while the rest are plain pages that only show the KINÉKOM grid. The latter can be used for architectural
KINÉKOM
KINÉKOM is a versatile set of modular tables that adapt to different spaces and uses. These tables give you unique surface areas while creating your desired configurations. Light-weight and easy to manipulate, these tables fold and expand as needed. The KINÉKOM tables are based on two modular units of similar shape, but of different heights. They are made of balsa wood and white cloth fabric and come in four colors: Bright Orange, Dark Grey, Light Grey, and Light Blue.
The stop-motion below shows how
the tables get folded for storage.
drawings of the customer's environment alongside some hexagonal stickers provided in the pack, that represent a top view of the tables, proportionally scaled down. Moreover, the backside of each sheet is printed in one of the 4 KINÉKOM colors (mentioned above). All 6 triangular sheets of the same color can be juxtaposed in any physical environment in order to form a hexagon that will inform the customer of the KINÉKOM tabletops' actual size.
The first step in creating the KINÉKOM name was building a mind map of words that are directly and/or distantly associated with the product itself. The KINÉKOM logotype was drawn on a grid that serves as the basis for the entire brand. The grid is made of juxtaposing several hexagons, each divided into six triangles.
The KINÉKOM tables are sold in packs of 3 tables of the same height but of a different color. The packages protect the tables' corners while allowing them to be seen by the customer. The package's top part indicates the colors of the purchased tables. In addition, the required explanatory information about the product is provided on the package's wrap.