Project Assignment:
Packaging Design II
MS. in Packaging Design
Pratt Institute (Fall 2019)
Discipline:
Branding & Packaging
Structural packaging
Motion graphics
Advertising
Tools:
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Solidworks
Woodworking
3D printing
OMIEL
OMIEL produces natural and raw honey, freshly harvested from their hives. They create a variety of high-quality goods that glaze your palate with an explosion of flavors. In order to protect their bees and colonies from extinction, OMIEL encourages the customer to participate in helping them build environments in which the bees can thrive by enclosing seeds in the packages that can be planted in the honey and honeycomb jars as part of a second life proposal.
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After consuming the honey and honeycomb, the jars can be used as little glass pots to plant seeds of "bee-friendly" flowers, ultimately helping bees produce more honey.
As the brand celebrates bees and tries to raise awareness about their endangered lives, it was important to create a visual identity that calls attention to how complex and impressive this species is. Although honey is greatly appreciated by people, the masterpieces created by bees tend to be overlooked. Therefore, I gathered numerous pictures of beehives to study the intricate geometry of their forms and used them as references to create OMIEL's pattern.
